For Release: Immediate (November 1, 2010)
Contact: Peter Edelmann, Eurowest Properties, 802-878-4200

Grand Opening! T-REX is coming to The Essex Cinema November 18th

(Essex Junction, VT) The Essex Cinema in Essex Junction, Vermont, today announced that Harry Potter and the Deathly Hallows, Part 1 will be featured at midnight, Thursday, November 18th, as the grand opening show for its new T-REX theater. The new addition, a state-of-the-art, 400-seat Theater, featuring the latest advances in technology and comfort, has been trademarked as T-REX (Theater Real Extreme) by Eurowest Cinemas.

Planning began almost two years ago when The Essex Cinema manager Dale Chapman and Eurowest Properties owner Peter Edelmann met to determine how they could bring a ‘wow factor’ to Essex.

“We felt that a large format, state- of-the-art experience was the way to go,” says Edelman. “We discovered a nationwide trend to re-introduce the large-screen format, and this trend is continuing to grow due to advances in digital sound and picture technology.”

The centerpiece of T-REX is its enormous 60-foot curved screen (the largest in Vermont, by more than 70%), which features the latest in Christi digital processing and is also ‘Real D’ 3D capable. Movie-goers will relax in extra wide leather rockers with memory foam headrests, while 18 amplifiers and 105 speakers provide crystal clear sound.

“The typical large auditorium has 40 speakers and 6 amplifiers,” says Edelmann. “We’re tripling that. Not only can you hear a pin drop, but it could sound like thunder!”

Premium Performance Sound of Kansas City designed the audio system for T-REX and is showcasing The Essex Cinemas as their “beta site” for large format, high-performance sound auditoriums.

“We are excited to bring T-REX to Vermont,” says Chapman. “To say that T-REX is a ‘monster’ addition to the area’s movie audience is no understatement.”

The Essex Cinema is also opening another theater as part of a major renovation of the entire property. The second, smaller theater (which will bring The Essex Cinema up to a total of ten screens) is intimate and upscale with 48 luxury seats. It can be reserved for private functions or opened to the public for art films, commercial offerings, or even sporting events such as the Super Bowl.

The Essex Cinema was the first stadium-seating theater in Vermont and is now the first theater in Vermont to be 100% digital. Other highlights or the renovation include enhanced sound, enlarged screens, a renovated lobby, and new carpeting throughout. The Essex Cinema now also features a second lobby which can double as a private meeting room or as a dining room, and it will be serviced by a full kitchen and beer and wine bar.

“We now have the ability to bring in a celebrity chef for a company retreat or party and provide a truly unique dining and movie experience,” says Edelmann. “It’s the perfect blend of culinary and cinematic entertainment.”

The Essex Cinema is partnering with RealD 3D for the marketing and introduction of the T-REX. Christi digital processors, New England Theater Services (for sound, acoustics and digital installation), and Premium Performance Sound of Kansas City (for audio) were all used for the project. In addition, the project has utilized Vermont subcontractors Bushey Excavating, Hammond Electric, Avonda HVAC, Harrison Concrete, and Lakeview Contracting for roofing. Architect Gordon Greenfield and project manager Pat Morgan designed and managed the construction. Financing was made possible via a combination of funding from New England Federal Credit Union and SBA funding. The SBA loan was coordinated by Granite State Development.